By Susan Sweeney CA

Jam-packed with useful, proven techniques and step-by-step techniques, this informative resource teaches net tourism companies easy methods to allure visitors and convert them into paying shoppers. With a layout that allows each one bankruptcy to face by itself, the e-book offers effortless and rapid implementation for a variety of promoting concepts, together with these geared for mattress and breakfasts, campgrounds, and subject parks. By studying to make use of industry-specific net newsgroups and mailing lists, companies can aim their customers, examine ads ideas in their competitors, and determine constant visibility at the Web. Tips on updating, revisiting, and rethinking a business's on-line presence around out the recommendation, making sure that strength and current consumers hold coming again.

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Extra info for 101 Ways to Promote Your Tourism Business Web Site: Proven Internet Marketing Tips, Tools, and Techniques to Draw Travelers to Your Site (101 Ways series)

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A travel agency’s Web site might include features such as an opt-in mailing list to send people information on weekly vacation specials, or a page detailing the latest specials. The site might also include downloadable or streaming video tours of vacation resorts to entice visitors to buy resort vacation packages. Another idea is to have a system in place to help customers book vacations, rent cars, and check for available flights. The travel agency might also want to store customer profiles so they can track where particular customers like to sit on the plane, the type of hotel room they usually book, and their credit card information, to make bookings more efficient for the customer and the agency.

Whatever your objectives might be, you must carefully consider how best to incorporate elements in your Web site and your Internet marketing strategy to help you achieve them. Successful marketing on the Web is not a simple undertaking. Before you begin to brainstorm over the objectives of your Web site, be certain you have read and studied all the information that is pertinent to the travel and tourism market. Read everything you can find and examine the findings of industry experts. Your Web site objectives form a critical element in your Web site design and development, as you will see in the next section.

The remainder of this chapter walks you step-by-step through this process. Understanding Search Engines Search engines use programs or intelligent agents, called bots, to actually search the Internet for pages which they index using specific parameters as they read the content. The agent reads the information on every page of your site and Designing Your Site to Be Search Engine Friendly 25 then follows the links. For example, Google’s spiders continually crawl the Web looking for sites to index and, of course, index sites upon their submission.

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