By Sally J. Messenger (auth.)

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Discu sit with some of your friends or colleagues. • Do you think the newspaper concerned made a mi take in the po itioning of the advertisement? Is it written to attract potential customer and if so why hould they want to discus~ their requirement ? Or is it designed to attract new staff, and if o what ort of staff? • Laid out as it is and positioned at the rop of the page, do you think the advertisement would have attracted attention? • Does the advertisement attract interest? • Doe the advertisement successfully persuade the reader to respond?

Certain combinations of modules are equivalent to City and Guilds craft certificates and a two year programme taken over two years' full-time study compares with BTEC's national diplomas and certificates. j_ applicable to a wide range of jobs or industry. Others may be industry or job-specific. More details from Scottish Vocational Education Council, Hanover House, 24 Douglas Street, Glasgow G2 7NQ National Council for Vocational Qualifications The National Council for Vocational Qualifications or NCVQ was established by government to make the whole system of obtaining qualifications simpler and more flexible.

However there are some English terms which need explanation such as 'rack rate', the full rate for accommodation (that is, not discounted), and 'day let', bedroom or suite let out for use during the day only (for a business meeting). Initials are sometimes used, such as IT for inclusive tour (a group of people or an individual on a pre-paid packaged holiday that includes travel and accommodation and other elements). " There is a lot of information here that the customer has given about herself.

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